We developed the full creative concept and spatial direction for a high-end fashion installation designed to introduce a new The North Face Black Edition line for FW25 in Spazio Maiocchi (Milan).
The project explored the intersection between industrial machinery, controlled lighting environments, and premium outerwear display systems.
Our team defined the visual language, the event flow, the material palette, and the overall atmosphere—crafting a brutal, minimal, and highly choreographed space where the garments became sculptural objects suspended within a technical, almost surgical environment.
Due to NDA restrictions, only selected visuals are shown.
Visuals
Location